Business marketing tips » Home Loans News

by centurian

To help with your advertising of your business you might like to think about the various non-region specific telephone numbers that are out there, you may already be familiar with many of them, such as the 0800 number or the 0845 numbers, but there are more that you should also familiarise yourself with.

The numbers may be used to good effect in your advertising and in the working out of the effectiveness of the marketing, as an example if you are having a corporate event and you have got some help with your conference management you may like to brand all the hand outs and advertising with an 0800 freephone number that you only display in relation to the event.

Using the phone numbers like this you know when a caller contacts you about your company on that number you can be sure it was due to the marketing or the event itself, companies like Windsor Telecom supply very sophisticated and useful statistics packages with their telephone number packages these can be used to see where people called from, when the call was made and how long they were on the telephone for.

You can see this is useful info when used in conjunction with your on-line and off line marketing as you can work out how much business you are receiving from corporate events compared to paper ads or PPC ads on-line.

Let me tell you about a organisation who were able to save hundreds of pounds a year using this strategy recently in their recruitment.

They needed some new secretarial support and placed an ad in the Bournemouth Echo, the local paper, an on-line PPC ad with terms such as secretarial job Bournemouth and one on the local radio. All these had different 0800 numbers to call for ore information, the internet proved to be the most cost effective and as a result the business were able to spend more of their recruitment budget on-line rather than in print or on the radio.

As I am sure you realise this is only one example and on-line recruitment may not be the best way for everyone to recruit but using the different 0845 number options available you can test for yourself.

Source: Business marketing tips » Home Loans News